Some recommended resources for you AdWord advertisers.
Definitive Guide to Google AdWords - An essential guide for the AdWord advertiser. Covers everything you ever needed to know about running successful, highly targeted AdWord campaigns that bring you qualified traffic at the lowest possible cost. There’s a free 5 Days to Success with Google AdWords course on offer too.
AdWord Analyzer - If you use Google AdWords then you will this to be useful in helping you minimize the cost of your ads and gain insight into your competitors’ ads, whilst ensuring your own ads are well targeted.
Keyword Locator - The desktop-based keyword research race used to be a one-horse race with the grand daddy that is AdWord Analyzer. Now, there’s a new kid on the block who’s not only more powerful, but also presents a more user-friendly interface making it an absolute doddle to use. Whether you’re researching keywords for cheaper pay-per-click advertising, for enhanced website targetting, for more profitable AdSense revenue generation or building highly targetted keyword lists then I’d strongly recommend you take a closer look at this tool.