Will’s Web

Many modern day businesses will place a value on their website, but exactly how should one value a website. Is it simply a case of adding up the cost to construct and the cost to maintain? Does that help to establish worth or just cost? Here’s my take on how you can valuate your [...]

Can you really improve the conversion ratio of your PPC adverts by displaying the price of the end product or service on them?
It would seem to make sense. Let’s take Google AdWords for example. You set up your campaign together with your adverts to be displayed amongst others competing for the same keywords. [...]

One of my favourite and most influential business books I’ve read is SPIN Selling by Neil Rackham. Squarely targeted at sellers involved in the larger sale this book is based upon the study of thousands of different sales calls.
Read more about SPIN Selling.